Social Media Marketing
Great content only works if it reaches the right audience and drives a result. This program builds the strategy, paid advertising, SEO and analytics skill set that turns social media presence into measurable business growth.
Marketing budgets keep moving online — and skilled marketers are the bottleneck.
One creates the post. The other makes sure it works.
Most careers combine both — but they're genuinely different disciplines.
Social Media Content Designing
THE CREATIVE SIDE- FocusVisual design, video editing, copywriting for individual posts
- ToolsCanva, Photoshop, Illustrator, CapCut, Premiere Pro
- OutputPosts, reels, carousels, thumbnails, brand templates
Social Media Marketing
THE STRATEGY & GROWTH SIDE- FocusPlatform strategy, paid ads, SEO, funnels and measurable ROI
- ToolsMeta Ads Manager, Google Ads, Google Analytics, SEO tools
- OutputCampaigns, ad performance, audience growth, conversions
Ten topics, from platform strategy to campaign ROI.
Introduction to Digital & Social Media Marketing
How social fits into a business's broader digital marketing strategy.
Platform Strategy
Choosing and prioritizing platforms — Facebook, Instagram, LinkedIn, YouTube, X.
Paid Advertising — Meta & Google Ads
Building, targeting and optimizing paid campaigns on the two largest ad platforms.
SEO Fundamentals & Discoverability
How search and platform algorithms decide what content actually gets seen.
Influencer & Affiliate Marketing
Structuring partnerships and campaigns that extend organic reach.
Community Management
Responding, engaging and building an audience relationship, not just a follower count.
Email Marketing & Automation
Turning social audience into an owned channel through email and automated flows.
Marketing Funnels & Conversion
Designing the path from first impression to paying customer.
Campaign Analytics, ROI & Reporting
Reading performance data and reporting results the way a client or manager expects.
AI Tools for Marketing
Using AI-assisted targeting, copywriting and optimization tools in a live campaign.
Meta Ads vs. Google Ads — different intent, different skill.
| Platform | Best Known For | Typical Use |
|---|---|---|
| Meta Ads Manager | Interest & behavior-based targeting across Facebook & Instagram | Brand awareness, engagement and demand generation campaigns |
| Google Ads | Intent-based targeting — reaching people already searching | Search, shopping and YouTube campaigns aimed at direct conversion |
Four stages, from a stranger's first impression to a returning customer.
Awareness
Reach a new audience through organic content, ads and platform discovery.
Consideration
Build trust with engaging content, reviews and retargeting campaigns.
Conversion
Drive the actual sale, sign-up or lead through a clear, low-friction path.
Retention
Keep customers engaged through email, community and repeat-purchase campaigns.
The same stack in-house teams and agencies run.
What to expect before you enroll.
| Mode of Learning | Online, offline, workshop or company-floor sessions |
| Offline Centres | Ahmedabad · Surat · Baroda · Rajkot |
| Eligibility | 10th/12th and above; no prior marketing background required — beginners and working professionals both welcome |
| Best Paired With | Social Media Content Designing, for a combined creative + strategy skill set |
| Included | Live ad-account practice, campaign templates and guided reporting exercises |
| Placement Roles | Social Media Marketing Executive, Performance Marketing Executive, SEO Executive, Digital Marketing Manager |
| Hiring Companies | Marketing agencies, D2C brands, in-house marketing teams, and startups |
The roles marketing-trained candidates step into.
Ready to run your first live ad campaign?
Individual sessions and small cohorts start every month — online or at any of our four Gujarat centres.